This is an example of a logo I designed for a fictional rebranding of the former Hollywood Video video rental retailer. To show you my process I discuss ideas with the client, then I get to work sketching out ideas. From the sketches we can work towards fine tuning the design with some roughs and some refinements. Finally we will arrive at the final version of the logo as well as the necessary typography, color, and alternatives of the design. If you are in need of a new logo please contact me.