Corporate Identity

Adobe IllustratorGraphic Design II & III
Adobe InDesign2022

This project’s goal was to take a brand either dead or dying and create a new identity for them. The original brand I chose was Hollywood Video the movie and game rental chain. When I took the brand to make it new I decided that it would be best to give it a new name such as Movie Town to try and separate it from the original. Movie Town does not do rentals, instead they sell movies and games as well as offer a variety of food, drinks, and merchandise to make movie night and game night shopping a one stop destination.

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